OUR STORY
Our journey began with a shared frustration and a determination to shift the culture of hair care. Recognizing the clear absence of black hair care, particularly for locs, in traditional cosmetology schools, we saw the devastating impact on our community—an epidemic of hair loss fueled by a lack of knowledge and proper at-home care. This void in education sparked a mission to fill the gap.
Our founder, Jocelyn Reneé, driven by a passion for holistic well-being, embarked on a journey to empower people of color with simplified hair care solutions that make healthy hair accessible. It's not just about hair; it's about elevating the standard of care and celebrating the unique beauty of locs for people of color.
Our founder, Jocelyn Reneé, driven by a passion for holistic well-being, embarked on a journey to empower people of color with simplified hair care solutions that make healthy hair accessible. It's not just about hair; it's about elevating the standard of care and celebrating the unique beauty of locs for people of color.
SHOP OUR PRODUCTS
Our Crown Elements® hair care line is specially formulated for locs to strengthen and nourish the hair and scalp using the highest-quality botanical ingredients that are safe and effective for your hair.
READ OUR BLOG
Through sharing community stories and personal experiences our blog empowers the community with insight and an understanding of how to cultivate healthy locs at home.